đśď¸Although ânot a department storeâ is spray-painted across its façade, the new 55,000-square-foot Printemps, the first from the 160-year-old French chain to be opened in the U.S., is, for all purposes, a department store (just one that hired a graffiti artist to indicate otherwise).

đśď¸Itâs no surprise Printemps wants to avoid the D-word, but opening anything of this magnitude is a big bet. Occupying the first two floors of One Wall Street (an Art Deco office tower converted to condos), Printemps is an opulent addition to very lower Broadway designed by Laura Gonzalez.
đśď¸The store will sell the standards â clothing, shoes, accessories, home dĂŠcor, cosmetics â and has five food and beverage options from culinary director Gregory Gourdet, all of which offer Champagne to go. Less standard: A quarter of the store will be stocked with French brands only available here. Shoppers can get a head massage at the salon or take a French class. âWe call it a hospitality project because itâs about food and beverage but also about service,â says Laura Lendrum, the CEO of Printemps America. âWe think of it as a French apartment.â Welcome To NYC đ˝ đ¤MooChaCha, The Princess Of Search.

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