"Effortlessness in a bottle." Buy one for your bestie because she will steal this from you. ICE lip plumper by Ice+Jam is a new formula that is clear until it meets your lips pH to reveal your uniquely enhaced, natural color. This vegan gloss that uses natural irritants to fluff away fine lines for baby soft, kissable lips. ALWAYS cruelty free, paraben free, gluten free, Vegan and boxed in 100% recycled material.